Valentin FLEUR has 17 years of experience driving innovative brand marketing strategies and communication campaigns for both B2B and to B2C brands. He serves as the Global Head of Strategy and Managing Director Canada for Sixieme Son Canada, a global sonic branding agency. He develops Sonic Ecosystems to increase brands’ awareness and impact across the customer journey and touchpoints through sound, music, and voice. His clients include Interac, Royal Band of Canada, TD, State Farm, Co-Operators, YSL Beauty, Belmond and L’Occitane au Brésil. Before joining Sixième Son, Val worked as a Group Account Director for Euro RSCG and Havas Paris, working for brands such as Mercedes-Benz, Unibail-Rodamco-Westfield, Parc Asterix and Qobuz.