Brad Young

VP, Content

As a vice president of content in Goldman Sachs corporate marketing, I lead our content distribution and measurement function – assuring our terrific editorial work reaches, engages, and converts our target audiences. We’ve developed and implemented growth strategies across owned, operated, and paid channels for a pair of weekly podcasts, two video shows, a weekly newsletter, and a deep website of thought leadership – growing them all in sustainable, efficient ways. We’ve been able to build a thought leadership practice that serves for many as the go-to resource for deep knowledge on the forces shaping global markets, channeling the people and ideas across Goldman Sachs into a stream of videos, podcasts, and digital experiences that let our customers and prospects make sense of our changing world.

I came to Goldman Sachs from Prudential, where I spent six years in digital content and marketing. Our team developed articles, videos, interactives, infographics, and tools that helped individuals and companies make better financial decisions. We also led creation of digital marketing assets and user experiences guiding customers and prospects to Prudential solutions that best met their financial needs.

Before Prudential, I was at Dun & Bradstreet, where I was Global Content Marketing Strategy Leader, reporting to the CMO. In that key role, I led the marketing team in the creation, curation, and editorial coordination of world-class, modern content experiences for customers, prospects, partners, and influencers of the firm.

I also spent 17 years at Time Inc., working in a number of roles across some of the world’s leading magazine brands. My roles included CMO of News and Business, and Associate Publisher – Marketing for FORTUNE Magazine. I began my career at Sports Illustrated in 1997.

A proud alumnus of Penn State University in State College, PA, I have a journalism degree, with concentrations in Political Science and Philosophy. While at “Dear Old State,” I was a writer and sports editor for PSU’s student newspaper, the Daily Collegian, where I covered major college athletics, including football, basketball, baseball and more.


All Sessions by Brad Young

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Day 1: Oct 1, 2024

Day 2: Oct 2, 2024

9:00 am

FIRESIDE KEYNOTE: MASTERING CONTENT PERFORMANCE

Driving Growth and Brand Favourability through Data-Driven Distribution and Measurement Strategies

Align distribution strategies with business objectives and leverage measurement platforms for actionable insights to integrate content promotion, distribution, and performance measurement across owned, operated, and paid channels. Master the success factors to:

  • Build a centralized content performance function to support integrated content promotion.
  • Develop data-driven distribution strategies that align with business goals, audience needs, and content formats.
  • Scale content reach through owned, operated, and paid channels to increase audience engagement.

Improve your distribution strategies, enhancing content promotion and leveraging data-driven insights to achieve growth and brand favourability.