Kristina Villarini

VP, Digital Content & Marketing Strategy

I build high-performing teams and digital strategies that actually work. For over two decades, I’ve operated at the intersection of strategy and execution—the place where big ideas meet real results. I’m a player-coach who thrives in the weeds just as much as in the boardroom, leading award-winning (& losing), data-driven campaigns that don’t just look good on paper, but drive impact and scale.

But marketing isn’t just about numbers. Great teams make great strategies possible. I specialize in building and coaching high-performance teams—developing leaders who don’t just execute but think critically, adapt fast, and push boundaries.

Whether I’m guiding a team through a complex digital transformation or coaching executives to lead with clarity and impact, my approach is the same: people first, results always. I don’t do fluff. I don’t do siloed thinking. I do results.

Core Expertise:

  • Digital Marketing & Communications Strategy
  • Omnichannel & Full-Funnel Campaigns
  • SEO, SEM & Performance Marketing
  • CRM/CXM Strategy & Personalization
  • Website Migrations & Digital Transformation
  • Leadership Coaching & High-Performance Team Development
  • Conflict Resolution & Strategic Decision-Making

If you’re looking to build smarter strategies, stronger teams, and leaders who make an impact, let’s connect.


All Sessions by Kristina Villarini

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Day 1: Oct 1, 2024

11:45 am

FIRESIDE CHAT: HIGH-IMPACT DIGITAL ECOSYSTEMS

Build Cohesive, High-Performing Teams, Manage Full-Funnel Marketing Efforts, and Navigate Complex Digital Transformations to Stay Ahead of Evolving Trends

Craft omnichannel campaigns, optimizing content and working with stakeholders across your organization to achieve buy-in and clarity. Take away specific solutions to:

  • Blend creativity with analytics to design comprehensive, data-driven strategies that connect with diverse audiences and deliver measurable results.
  • Create full-funnel marketing strategies that span multiple channels (SEO, SEM, social, CRM, etc.) to drive engagement, conversion, and long-term loyalty.
  • Leverage user journeys to enhance customer experience and demystify online experiences.

Optimize content, tools, and analytics to track, assess, and refine digital campaigns for continuous improvement and visibility.

Day 2: Oct 2, 2024