Matt Houghton is the Digital and Integrated Marketing Leader for Interac, where he oversees advertising campaigns, digital channels and content, and always-on marketing. Matt works closely with stakeholders across the organization to build programs in support of key business priorities and commercial products, and to maintain trust and audience consideration for the Interac brand. He is a marketing, media and communications leader, with expertise in strategy development, creative execution, and channel planning across platforms. Prior to joining Interac, Matt has held leadership roles at organizations including Bell Media, Red Bull and Publicis.
